Leon Richter · Dresden, Germany
Creator. Speaker. Founder of the Social Sports Club. Every week I get hundreds of young people out on the streets — and brands into the places where this generation actually lives: the feed, the run, the stage.
02 · Who's actually talking here
I'm Leon. Grew up in a village in Upper Lusatia, at home in Dresden. In my early twenties I built my own agency — then founded the Social Sports Club because I wanted my generation to get back outside.
What happens on my channels isn't a content plan. It's my everyday life: training, runs, stage, people. That's exactly why it works — for the community and for the brands that join in.
The Social Sports Club — founded in Dresden together with Laura Franziska. Every week: runs, games, Run & Rave. Hundreds show up. No ads, no media budget — because it's real.
For brands that means: sampling, visibility and content in a place money usually can't buy. Except now.
See @socialsportsclub.de
Keynotes and panels that don't sound like an agency deck — but like someone who's doing it right now.
How brands build places instead of buying ads — and why people keep coming back voluntarily.
What young audiences actually take seriously — and how they instantly spot a brand that doesn't.
Why starting is half the battle: from Upper Lusatia to runs with hundreds of participants.
Keynote, panel or workshop — send an inquiry, reply within 48 hours.
Reels & stories on @lxppo. Your product shows up in real life — at training, on the run, on the road. No ad break, no foreign objects.
Presence at Social Sports Club: sampling, branding, activation — inside a community that voluntarily comes back every single week.
Leon as a speaker at your event: community building, young audiences, doing over planning. Honest, concrete, zero buzzword bingo.
Concept to final cut from one source — agency craft with a creator's eye. For brands that want more than a single post.
Sports, nutrition, fashion, tech, mobility — and ambitious regional brands. What matters: your product has to fit the community's real life — running, training, getting out, being together.
Depends on format and scope — from a single reel to event presence to a full campaign. State a budget range in the form and you'll get a concrete proposal within 48 hours.
Within 48 hours, straight from management: management@loory.ai.
Yes — current numbers, audience data and references are available on request via the form.
The club lives in Dresden — for speaking and campaigns Leon travels across Germany and beyond.
You'll hear from us within 48 hours.
— LXPPO Management
@lxppo
